In 2025, great copy is still undefeated.
Algorithms change. Ad platforms evolve. Attention spans shrink. But one thing hasn’t changed: words sell.
Whether you're writing landing pages, Meta ads, email sequences, or product descriptions — the ability to write copy that persuades is one of the highest-leverage skills in marketing.
But you don’t have to be a natural writer. You just need the right frameworks.
In this guide, we’ll break down 7 of the most effective copywriting formulas that top creators and performance marketers are using right now — and show you exactly how to apply them.
Contents
- Why Frameworks Beat Freestyling
- AIDA (Attention, Interest, Desire, Action)
- PAS (Problem, Agitation, Solution)
- 4 Ps (Picture, Promise, Proof, Push)
- BAB (Before, After, Bridge)
- ACCA (Awareness, Comprehension, Conviction, Action)
- The Story Solution Framework
- Final Tips + Swipe File Download
1. Why Frameworks Beat Freestyling
Think of frameworks as mental blueprints. They give your message structure, momentum, and clarity — especially when you’re stuck staring at a blank page.
Most high-converting pages you see online aren’t “creative genius.” They’re a smart framework applied to a good message.
When used well, copy frameworks:
- Speed up your writing process
- Sharpen your messaging
- Increase conversions — without guesswork
Let’s look at 7 that work in 2025.
2. AIDA (Attention, Interest, Desire, Action)
What it is: One of the oldest — and still most effective — copy formulas.
How it works:
- Attention: Grab them fast (hook or headline)
- Interest: Pull them deeper (show relevance)
- Desire: Build emotion, outcomes, or benefits
- Action: Make the next step easy and obvious
Where to use it:
- Landing pages
- Short-form ads
- Cold email openers
Example:
“Tired of brain fog? (A) This new mushroom blend helped 10,000+ customers boost focus naturally. (I) You’ll feel a difference in 7 days. (D) Get 15% off today. (A)”
3. PAS (Problem, Agitation, Solution)
What it is: A high-empathy, high-conversion formula that works especially well in DTC.
How it works:
- Problem: Highlight something your customer is struggling with
- Agitation: Twist the knife — show what happens if it continues
- Solution: Introduce your product as the answer
Where to use it:
- Meta ads
- Sales pages
- Hero sections
Example:
“Still hitting snooze 5 times a morning? (P) Poor sleep wrecks your mood, energy, and focus. (A) DIRTEA’s functional blends help you wake up clear and ready. (S)”
4. 4 Ps (Picture, Promise, Proof, Push)
What it is: A visual-first narrative structure that builds trust fast.
How it works:
- Picture: Describe an ideal future state
- Promise: Show what your product helps them achieve
- Proof: Add social proof or testimonials
- Push: Add urgency or CTA
Where to use it:
- Homepage copy
- Advertorials
- Email flows
Example:
“Imagine waking up with real energy — no crash, no caffeine jitters. (P) That’s what you get with our functional mushroom coffee. (Pr) 10,000+ customers feel the difference. (Pr) Try it today — 15% off for subscribers. (P)”
5. BAB (Before, After, Bridge)
What it is: A short-form powerhouse used in everything from TikToks to testimonial copy.
How it works:
- Before: Describe their current pain or challenge
- After: Paint a better outcome
- Bridge: Show how your product gets them there
Where to use it:
- UGC video scripts
- Ad copy
- SMS
Example:
“Before DIRTEA: low energy, poor focus. After: clean clarity all day. Bridge: 2,000mg of functional mushrooms in every scoop.”
6. ACCA (Awareness, Comprehension, Conviction, Action)
What it is: Perfect for complex or premium products. You guide the customer from “what is this?” to “I need this.”
How it works:
- Awareness: Educate or introduce a new idea
- Comprehension: Help them understand the problem/solution
- Conviction: Add proof, emotion, or logic
- Action: Clear CTA
Where to use it:
- Webinars
- Launch emails
- Long-form sales pages
Example:
“Most productivity problems are caused by poor cognitive recovery. (A) Adaptogens restore brain clarity by reducing stress and fatigue. (C) Clinical studies show real results — and our customers back it up. (C) Start with a sample pack → (A)”
7. The Story Solution Framework
What it is: A storytelling structure that positions the reader as the hero and your product as the guide.
How it works:
- Set up the struggle
- Introduce a moment of insight or change
- Show transformation
- End with a CTA
Where to use it:
- Founder-led emails
- Long-form content
- Brand story sections
Example:
“I spent years feeling mentally foggy. Doctors offered pills. Nothing worked. Then I found functional mushrooms. 6 months later — new energy, better sleep, real clarity. That’s why I started DIRTEA.”
Final Tips + Swipe File Download
You don’t need to master all 7. Start with 1–2 that fit your product and channel.
📥 Want to see real-world examples of these frameworks in action? 👉 Download the Copy Framework Swipe File
Or learn how to apply these to your ads and emails inside our Meta Advertising Course.
